Case Studies

The examples below reflect the pattern of partnership The Hass Fund brings to a company at this stage: the kind of situation a founder might bring to us, and how that partnership typically plays out.

A Cybersecurity Company Entering a New Market

The Situation

A European cybersecurity software company had built a strong position in its home market over several years, largely through direct sales and word of mouth among enterprise security teams. Its product handled a specific, high-value problem well, and customer renewal rates were consistently strong. Expansion into neighbouring markets had stalled: the founding team knew the product would translate but lacked the local relationships and go-to-market experience to enter with confidence.

The Partnership

Our investment provided capital earmarked specifically for market entry, alongside direct support in building the case for expansion. The investment team worked with the founders to identify which country to prioritize first, based on regulatory alignment and existing customer relationships that could serve as reference points. The Hass Fund also helped recruit a country lead with an established network among target enterprise buyers.

The Outcome

Within the first two years of the partnership, the company established a functioning local sales operation in its first target market and signed its first cohort of reference customers there. Revenue from the new market grew from a negligible base to a meaningful share of total company revenue, giving the business a genuine multi-market footprint for the first time.

An IT Services Provider Expanding Through Acquisition

The Situation

A managed services provider had built a loyal base of mid-market clients over more than a decade, with revenue concentrated in a single national market. The founders identified a smaller, complementary business with a specialist capability their own clients increasingly asked for, but pursuing the acquisition on their own balance sheet would have stretched the company’s finances past a comfortable level.

The Partnership

The Hass Fund structured an investment that funded the acquisition directly, while providing support through the integration process. This included help defining the combined organizational structure, reconciling two different service delivery models, and communicating the change to existing clients on both sides of the deal.

The Outcome

The acquisition closed within months of the initial investment. The combined business retained its client base through the transition and began cross-selling the acquired capability into its existing accounts within the first year, expanding the average contract value across a significant portion of its client roster.

A Cybersecurity Company Entering a Market Outside Europe

The Situation

A European cybersecurity software company had established a strong position in its home market over, largely through direct sales and word of mouth among enterprise security teams. Its product handled a specific, high-value problem well, and customer renewal rates were consistently strong. Interest from prospective customers in the United States kept surfacing at trade shows and through existing client referrals, but entering that market meant building compliance credentials and buyer relationships essentially from the ground up.

The Partnership

Our investment provided capital earmarked specifically for market entry, alongside direct support in making the case for expansion. The investment team worked with the founders to secure the compliance certifications the US market required and to identify which region to prioritize first, based on existing customer referrals and competitive gaps. The Hass Fund also helped recruit a US-based leader with an established network among target enterprise buyers.

The Outcome

Within the partnership, the company obtained the certifications needed to sell into large US enterprises and signed its first cohort of reference customers there. Revenue from the US grew from a negligible base to a meaningful share of total company revenue, giving the business a genuine footprint outside its home continent.

A Fintech Company Building Its Leadership Bench

The Situation

A fintech company serving mid-sized financial institutions had grown revenue substantially on a lean founding team, with the two co-founders personally handling product, sales, and much of client delivery. Growth had reached a point where this structure limited how quickly the company could take on new clients, and the founders recognized they needed experienced operators in roles neither of them had time to fill properly.

The Partnership

Alongside its investment, The Hass Fund supported a search for a head of sales and a VP of client operations, drawing on its own network of operators with relevant financial services experience. We also worked with the founders to redesign reporting lines so that decisions could move through the organisation without requiring both founders’ direct involvement in every deal.

The Outcome

Within a year, the expanded leadership team had taken over day-to-day sales and client delivery, freeing the founders to focus on product direction and larger strategic partnerships. New client onboarding accelerated as a direct result of the added capacity, and the company entered its next funding conversation with a materially stronger management team than at the point of our original investment.

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